RWRF 101

What is athletic event fundraising?

Our research shows that in 2006 over $1.5 billion was raised by people engaging in athletic activities to raise money for a cause.

Our organization is named the Run Walk Ride Fundraising Council because those are the most common activities, but there are -- and we will cover -- many other types: hiking, climbing, swimming, shooting hoops, jumping rope and much more.

To get you started, we've developed a series of articles on the fundamentals of athletic event fundraising. It's a great place to start your research.

RWRF 101

A Number of Good Causes Need Cash Infusions A charity walk or run raises money for a good cause by capitalizing on people's desire to help as well as get in shape. And there are any number of good causes that need cash infusions--from cystic fibrosis, AIDS or breast cancer research to school districts that face music and sports cutbacks without additional revenues. A planning guide titled: "381 Plan a Fund Raising Event" helps organizations plan and execute walks and runs designed to have a maximum fund raising impact.
Academic News You Can Use:
The Closer You Get to Goal, The Easier it is to Raise Funds
Boston Marathon Charity Waiver Program Joe Waters of Children's Hospital Boston shares the ins and outs of participating in the Boston Marathon's charity waiver program which raised $7.5 million for 18 nonprofits in 2006.
Funds Raised by Runners & Walkers Grew 9% in 2006
Tips for a Successful Charity Race from the Association of Running Event Directors
Tougher Events Yield Bigger Donations: Princeton Study
Events vs. Programmatic Fundraising:
The Difference Can Mean Millions to Your Organziation
Recruiting Participants
Increasing Fundraiser Effectiveness
Recruiting Team Captains

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