Regional Director of Signature Events
Organization: The ALS Association Golden West Chapter
Date Submitted: 5/23/2012
TITLE: Special Events Manager, Greater Los Angeles
REPORTS TO: Regional Director of Signature Events
STATUS: Full-time, exempt, 40 hours per week
The Walk to Defeat ALS Manager, Greater Los Angeles is responsible for the success of The ALS Association’s Walk to Defeat ALS® events in Los Angeles, Ventura/Santa Barbara, San Bernardino and Bakersfield.
The Regional Director of Signature Events job responsibilities are in the areas of fundraising, marketing, volunteer management, strategic planning, logistics and analysis and support, as described below.
The Regional Director of Signature Events will collaborate with the Chapter Special Events Department on sponsorships, marketing, media relations, team recruitment and team cultivation efforts. Specifically, the Regional Director of Signature Events manages walk-related activities done by the Assistant Special Events Coordinator and collaborates with the Special Events Assistant, volunteers, donors, vendors and corporations.
The position is housed in the Chapter’s Agoura Hills office. It requires some evening and weekend work, local travel and occasional overnight travel.
Fundraising and marketing
- Execute fundraising and marketing plans to secure Walk to Defeat ALS® corporate sponsorships and team and walker revenue targets, while managing within an expense budget.
- Build a donor and volunteer base to achieve event revenue goals and enhance public awareness.
- Coordinate and oversee marketing efforts for Walk to Defeat ALS® (e.g. content for newsletter and participant mailings, fielding calls and inquiries from media).
- Update and revise Walk to Defeat ALS® materials (e.g. written materials, scripts, website and newsletter articles) and provide templates and advice to area walks.
- Implement and execute community outreach strategy and year-round team captain cultivation program to increase retention of past participants and increase the number of new fundraising teams and team revenue.
- Manage a “core list” of team captains and walkers to build team and fundraising efforts through written and verbal communication (i.e. mailings, phone calls, e-mails, presentations.) Qualify and move team captains towards personal solicitation in a coordinated effort with Major Gift staff.
- Plan Walk to Defeat ALS® kick-off and thank-you parties.
Volunteer management and coordination
- Recruit and manage volunteer committee members and provide staff support to key volunteers and volunteer committee.
Analysis and support
- Assist with maintenance of event-related database of walkers/teams, make adjustments and answer database-related questions from participants.
- Create event and donor engagement reports, and track and analyze event and donor engagement statistics.
- Negotiate contracts with vendors for walks and special events.
- Administer, coordinate, and oversee room reservations/site locations, set-up, catering, equipment arrangements, and breakdown of all events. Provide on-site event management to ensure satisfactory outcome.
- Ensure smooth integration of National Association and Chapter standards and guidelines.
- Perform other duties as assigned in support of the Chapter’s mission.
- Bachelor’s degree; Marketing or Communications preferred
- A minimum of three years’ experience in non-profit agency operations, specifically in events, sales/marketing, or equivalent
- A minimum of three years’ experience with event production and management, volunteer development and management, public relations, donor cultivation and relations, corporate sponsor cultivation and relations
- Ability to manage large numbers of volunteers at different levels of expertise
- Cultivating volunteer and donor relationships
- Increasing team participation
- Training walk volunteers
- Proven history of achieving revenue goals
- Strong organizational skills
- Able to work independently as well as part of a team in an environment involving frequent interruptions, distractions, and strict deadlines
- Must effectively respond to constantly changing priorities and effectively respond to and proactively resolve problems/conflicts as they arise; the ability to “think on one’s feet” is critically important
- Must exercise good judgment in prioritizing the scheduling of events; must know when to seek input from supervisor
- Able to communicate both orally and in writing in a timely and effective manner to multiple constituencies. Strong follow-up and follow-through required.
- Able to maintain a high level of integrity and confidentiality in working with sensitive, confidential records and information
- Demonstrated proficiency with a variety of computer programs in a Windows environment, such as Microsoft Word, Excel, and PowerPoint. Ability to use a donor database (Donor Pro and Convio). Experience using Quark, Illustrator, and/or Photoshop a plus, in order to produce program-specific materials.
- Self-starter and willing to take initiative
- Able to work on a team and develop relationships in the community
- Detail-oriented, efficient, and able to multi-task
Interested candidates should submit a cover letter, resume, and references to:
The ALS Association Golden West Chapter
NO PHONE CALLS, PLEASE
Name: Natalia McNeil
Organization: The ALS Association Golden West Chapter