RWRF News

Sponsored by
First Degree

Cellcom Green Bay Marathon donates record $90,000
Three area charities have more than $90,000 in donations from the Cellcom Green Bay Marathon — the largest donation in the race's 11-year history. Family Services of Northeast Wisconsin, the Boys & Girls Club of Green Bay and Cerebral Palsy Inc. each received $20,000 on Thursday. The remaining money was collected earlier from specified donations from individual fundraisers. (8/1/9866) permalink
LIVESTRONG® Challenge Philadelphia Participants Raise More Than $3 Million for the Fight Against Cancer
LIVESTRONG is pleased to announce the LIVESTRONG Challenge Philadelphia, now in its fifth year, raised more than $3 million for the fight against cancer through the generosity of more than 36,000 donors. This weekend, Aug. 21-22, more than 2,700 runners and walkers and 3,200 cyclists, along with 800 volunteers, from 42 states and nine countries gathered at Montgomery County Community College in Blue Bell to participate in the LIVESTRONG Challenge. (8/23/2010) permalink
Bank of America Chicago Marathon to Help Set Opportunity in Motion for Chicago; “10-10-10: The Date to Motivate” Campaign Launches Today
Bank of America today launched a new integrated marketing campaign for the 2010 Bank of America Chicago Marathon and released results of the latest economic impact report, which found that the event generates nearly $150 million for the local economy. Additionally, more than $10 million is expected to be raised in connection with the 2010 event, benefitting more than 150 nonprofit organizations, the largest charity field in race history. (8/20/2010) permalink
National Cycling Event Launches for Paul Newman's Hole in the Wall Camps for Kids with Serious Illnesses
On September 12, riders of all abilities have three choice locations at which they can pedal to send seriously ill kids to camp. (8/18/2010) permalink
Injured Veterans to Ride 430 Miles from Edina, Minn., to Milwaukee in Fundraiser for Rehabilitation Programs
The Ride 2 Recovery Great Lakes Challenge, sponsored by UnitedHealthcare, supports R2R indoor Spinning® Recovery Labs and outdoor cycling programs at Military and Veterans Affairs locations around the U.S., aiding the rehabilitation and recovery efforts of injured veterans. (8/17/2010) permalink
MyDunkTank offers up crazy dares for good causes
A new company called MyDunkTank lets people raise money for charitable causes on its website by performing what it calls crazy dares. They get their friends, family and other supporters of the cause to visit mydunktank.com and make a donation by voting on the crazy dare they should do. (8/16/2010) permalink
Dempsey's challenge: Making time to stay fit
In the first year, the fundraiser brought in $1.1 million to support the Patrick Dempsey Center for Cancer Hope and Healing at Central Maine Medical Center. (8/15/2010) permalink
Wyndham Worldwide and Plastic Free Ocean Welcome Tom Jones to New York City
Wyndham Worldwide (NYSE: WYN), one of the world's largest hospitality companies, supports a variety of environmentally friendly projects through its Wyndham Green sustainability initiative and is pleased to welcome Tom Jones to New York City as he makes the final stop on his world record, 1,500-mile oceanic journey to benefit the Plastic Free Ocean organization. (8/12/2010) permalink
Patrick Dempsey Ups Ante for Maine Cancer Challenge
The Dempsey Challenge consists of a 5-kilometer run and walk, and bicycle rides of 10, 25, 50 and 100 miles through the Lewiston region. In its first year, the walk, run and bicycle ride raised $1 million for The Patrick Dempsey Center for Cancer Hope & Healing. This year's goal is to improve on that. (8/4/2010) permalink
Stressed out are running for their sanity, helping retailers
Running is booming in the U.S. as more people seek inexpensive ways to manage stress amid economic uncertainty. The boom also can be seen at local running stores, where sales of shoes and other items considered crucial to the sport remain at or above pre-recessionary levels — no small feat given the economic turmoil of the past two years. (7/3/2010) permalink
15th Annual Hope In Motion raises more than $900 thousand
More than 4,500 walkers, runners, and riders took to the streets of downtown Stamford raising a record $900,000, and counting, for the 15th annual Hope in Motion - Walk, Run & Ride. The event held June 6 on National Cancer Survivors Day(r), raises vital funds for local cancer programs and services offered at Stamford Hospital's Bennett Cancer Center, and honors those whose lives have been touched by the disease. (6/17/2010) permalink
New York Giants Great Amani Toomer Teams with Timex to Run 2010 ING New York City Marathon for Charity
Super Bowl Champion Amani Toomer will trade his football cleats for a pair of running shoes and a new Timex® Ironman® Global Trainer™ Bodylink® System, a GPS-enabled training tool , as he takes on his next athletic challenge -- the 2010 ING New York City Marathon on Sunday, November 7, 2010. Toomer will be starting at the back of the pack, and for each runner he beats, Timex will donate $1 to NYRR’s Youth Programs. (6/16/2010) permalink
Corporate Partners Commit to the Crohn's & Colitis Foundation Mission to Cure Digestive Diseases
The Crohn's & Colitis Foundation announced that Centocor Ortho Biotech, Lifeway Kiefr, and Shire will participate as official national sponsors of the Foundation's Take Steps Walk program in 2010. (5/24/2010) permalink
The People's Preakness 5K
The Preakness 5K, the first running race ever held on the historic Pimlico horse racing track, will benefit the Maryland affiliate of Susan G. Komen for the Cure on May 8, 2010. (4/23/2010) permalink
Tens of Thousands Participate in World's Largest Water Initiative
On April 18, musicians, athletes, dignitaries, environmentalists and tens of thousands of everyday citizens in 200 cities, across 81 countries, on six continents around the world, came out to take part in the Dow Live Earth Run for Water – the largest single-day effort in history aimed at raising awareness and funds for the safe drinking water crisis. (4/22/2010) permalink
Vancouver Marathon Eschews Bottled Water
This year's BMO Vancouver Marathon has gone BYOB. Organizers are asking runners to bring their own reusable water bottle (4/19/2010) permalink
Valley hospitals set to benefit from charity cycling event
Queen of the Valley Medical Center and St. Helena Hospital will be the beneficiaries of the inaugural Napa Valley Echelon Gran Fondo, a community cancer awareness event on May 23 that will offer a bike ride and 5K run/walk. (4/12/2010) permalink
JANUS PARTNERED WITH IRONMAN® TRIATHLETES TO RAISE $6.8 MILLION IN 2009
DENVER – Janus Capital Group Inc. (NYSE: JNS) today announced that the 254 Ironman triathletes who participated in the 2009 Janus Charity Challenge raised $6.8 million for 218 charitable organizations. The Ironman is a daunting physical and mental endeavor for endurance athletes. Racers must complete a 2.4-mile swim, a 112-mile bike ride and a 26.2-mile run in less than 17 hours to earn the title of Ironman. The Janus Charity Challenge encourages Ironman athletes to support charities by providing fundraising resources and making donations on behalf of the top 50 fundraisers at 8 competitive events. (3/29/2010) permalink
Running USA's 2010 Marathon Report
COLORADO SPRINGS, Colo. - (March 28, 2010) - In 2009, U.S. marathons overcame the “gloom and doom” of the recession by posting another year of record participation with 467,000 estimated finishers as well as the largest percent increase (nearly 10%) in more than 25 years. Across the country last year from New York City (left, PhotoRun) to Seattle, marathons most likely either sold-out or had a record field, and to-date, 2010 looks as promising with sold-out marathon fields at Walt Disney World, Chevron Houston, Honda LA, the upcoming 114th Boston and this October’s Bank of America Chicago. (3/28/2010) permalink
Thon Fundraising Tops $1.6 billion in 2009
Exercising for a good cause retained its popularity in 2009, but the amount raised by people running, walking or cycling in "thons" fell by 7.6% due to the economic downturn, according to the Run Walk Ride Fundraising Council, the leading authority on athletic event fundraising. (3/3/2010) permalink
World Tapir Day launches 2010 fundraising initiative.
2010 World Tapir Day will see the first fun run/walk/ride/skate to raise funds for tapir conservation. Trundle for Tapirs lets tapir fans from around the world get involved in tapir conservation through fundraising. (3/2/2010) permalink
Jennifer Bechard Named 2010 Cash Sweat & Tears Award Winner
Bechard earned the 2010 Cash, Sweat and Tears Award, an honor presented each year by the Run Walk Ride Fundraising Council to an inspiring volunteer who goes above and beyond in "thon fundraising. (3/2/2010) permalink
Marathon charity total to hit half a billion
The amount raised for charity by runners in the London Marathon since it began in 1981 is set to top half a billion pounds this year, it was announced today. (2/11/2010) permalink
Vermont Man's Barefoot Trek Runs Into Trouble
Tellman Knudson told the world last September he would run barefoot the equivalent of a marathon a day from New York City to Los Angeles to raise $100 million for homeless teens. But after spending four months and $500,000 in road expenses to reach West Virginia, Knudson has returned to his Vermont home to "regroup." He's now facing questions about why his charity says it's an officially registered nonprofit even though its name doesn't appear on the Internal Revenue Service's list of recognized organizations. (2/1/2010) permalink
MDA Stride & Ride is first walk in new Cowboy Stadium
Over 3,000 people were expected to raise money to fight muscular dystrophy when the Muscular Dystrophy Associations Stride & Ride took place at the new Cowboy Stadium on January 30, 2010 (1/29/2010) permalink
Inaugural 13.1 Marathon® Boston to Benefit Crohn's & Colitis Foundation
Boston, MA January 7, 2010 -- The Crohn's & Colitis Foundation and US Road Sports & Entertainment Group today announced that the inaugural 13.1 Marathon® Boston taking place on June 27, 2010 will benefit the Crohn’s & Colitis Foundation. The funds raised through the Foundation’s half marathon training program, Team Challenge, will support research, education, and support initiatives for the 1.4 million Americans living with Crohn’s disease and ulcerative colitis, chronic and often debilitating digestive diseases. (1/7/2010) permalink
AIDS Foundation of Chicago Launches New Endurance Training Program
The AIDS Foundation of Chicago (AFC) today officially launched TEAM TO END AIDS, a new endurance training program that includes marathon, half marathon and triathlon coaching. (1/4/2010) permalink
Will charity runs leave donors exhausted?
Some markets, such as the Valley, could become saturated. More races mean more competition for limited dollars and for participants; more confusion as multiple charities raise money for the same cause; and more financial and physical exhaustion for participants who tire of giving race after race. (12/28/2009) permalink
LA Marathon Unveils Expanded Charity Program
LOS ANGELES, Calif.—On the heels of unveiling the new Stadium to the Sea course for the 2010 race, LA Marathon officials today announced a larger‐than‐ever charity program that will aid 60 non‐profit organizations raising funds for causes ranging from cancer research to gang intervention to cleaning up coastal waters. (12/17/2009) permalink
$1 Billion - For Charity!
Team In Training (TNT), The Leukemia & Lymphoma Society's (LLS) groundbreaking charity sports training program, has reached a remarkable milestone of raising $1 billion to support blood cancer research and patient services. (12/15/2009) permalink
Pan Mass Challenge Has First Down Year: Boston Globe
PMC reports 2009 results down nearly $5 million from 2008 levels. Organizers said the roughly $5 million decline was expected, given the economy, and that many charities sustained far bigger drops. The $30.4 million raised this year is more than any other one-event athletic fund-raiser in the nation, and the third-largest amount raised in event history, organizers said (12/9/2009) permalink
Pan Mass Challenge Has First Down Year: Boston Globe
In 2008, the Pan Mass Challenge involved more than 5,000 riders and generated a staggering $35 million for cancer research. But this year, in a stark illustration of a grim economy, the signature fund-raiser sustained an unprecedented setback: It raised $30.4 million, the first time in its history that it raised less than it did the year before. (12/6/2009) permalink
Inaugural Mass Dash to benefit the Jimmy Fund
In July 2010, hundreds of runners will take part in the first annual Mass Dash, a 200-mile non-stop relay from the Berkshires to Boston to raise money for the Jimmy Fund. (12/5/2009) permalink
2010 Dempsey Challenge scheduled for October 2 and 3
Dempsey Challenge officials have announced a new two-day format for 2010. The new format will feature a 5K (3.1 mile) run/walk and a new 10K (6.2 mile) run/walk on Saturday, October 2, followed by various cycling distances on Sunday, October 3. It will allow for more participants and accommodate those looking to take part in both disciplines. (12/3/2009) permalink
Team in Training Named Sole Beneficiary of San Diego Rock N Roll Marathon
The Leukemia & Lymphoma Society (LLS) has been named the sole beneficiary of San Diego's Rock N Roll Marathon, which is planned for June 6, 2010. Funds are raised through LLS's Team In Training (TNT) program, which is the world's largest endurance sports training program and the largest fundraiser for LLS. Between 3,500 and 5,000 TNT members are expected to participate from around the country in this year's Rock N Roll Marathon. (12/2/2009) permalink
Komen Named Official National Charity Of the Rock'n'Roll Dallas Half Marathon
The Competitor Group, Inc. today announced a new partnership with Susan G. Komen for the Cure® as the official national charity of the inaugural Rock 'n'Roll Dallas Half Marathon. The event will take place Sunday, March 14, 2010 and will be named the Rock 'n'Roll Dallas Half Marathon benefiting Susan G. Komen for the Cure®. (11/30/2009) permalink
Denver Gorilla Run Sets Record
Over 1,000 simulated simians participating in the 6th annual Denver Gorilla Run, a 3.5-mile charity run/walk that supports the Mountain Gorilla Conservation Fund. (11/1/2009) permalink
A charity event that always hits its stride
This is the 40th anniversary of Crop Hunger Walk, a national interfaith program sponsored by Church World Service and viewed by many as the granddaddy of charity walks. Nationwide, this year's Crop Hunger Walks are expected to draw an estimated 200,000 participants sponsored by 2 million people. (10/26/2009) permalink
Event organizers may face higher street-use fees in Fort Worth
Nonprofit groups might have to pay thousands of dollars more to hold their events on city streets, depending on discussions about a new street-use ordinance. The event organizers are worried that they might have to move or charge higher fees if the rules are enacted. The proposed fee is $75 per block per day, which could amount to tens of thousands of dollars for the Cowtown and other festivals. (10/26/2009) permalink
Virgin Money Giving is up and ’Running with Richard’
The Virgin Group chairman, Sir Richard Branson, has announced he will run the 2010 Virgin London Marathon - and is looking for a running partner to help him deliver Virgin Money’s ambition of helping all runners raise £1/4 billion over five years for charities. (10/19/2009) permalink
State Farm Melbourne & Beaches Music Marathon
The State Farm Melbourne & Beaches Music Marathon weekend will have a new charity partner for its February event - the Challenged Athletes Foundation (CAF), the California-based charity with a mission to help individuals with physical disabilities stay active through participation in sports. (10/14/2009) permalink
Ask.com Invites Consumers to Search for the Cure® in the Fight Against Breast Cancer
From September 13, 2009 through December 31, 2009, Ask.com will donate up to $100,000 in conjunction with consumers who participate in the Search for the Cure program by adopting the special homepage skin and answering breast health questions. Ask.com has pledged to invest at least $1 million by December 31, 2010 through this program and sponsorship of the Susan G. Komen Race for the Cure® series. (9/14/2009) permalink
Kids up to the 'Challenge' in Hudson
Dozens of youngsters put wheels to pavement yesterday to raise money for cancer care and research as a part of the Pan-Mass Challenge Kids Ride. Last year's Kids Ride collectively raised more than $700,000! This year their goal is $1 million. (9/14/2009) permalink
BofA Goes Digital In Chicago Marathon Efforts
Bank of America is launching its first-ever digital fund-raising program for its namesake Chicago Marathon. The program and ads launch this month online in print and outdoor to celebrate the 32nd running of the Bank of America Chicago Marathon on Oct. 11. Approximately 8,000 participants who are registered in the marathon are raising money for 123 charities. The marathon estimates these runners will collectively raise $10 million this fall for local, national and global causes. (9/3/2009) permalink
Cancer fundraiser asks people to go bald — for a day
"Be Bold, Be Bald", a cancer event that enlists participants to wear bald wigs to raise funds, is being produced by a boutique ad agency, not a nonprofit. The team at Small Army was inspired by the agency's late co-founder and creative director Mike Connell to create this quirky program. (8/28/2009) permalink
Midnight Madness bike ride returns on Saturday
Gaslamp Quarter revelers may think they've had one too many if they run across the Midnight Madness crowd Aug. 15. (8/9/2009) permalink
PMC Engages Donors to Become Fundraisers with New Online Tool
The Pan-Massachusetts Challenge has developed a unique online fundraising system that will empower its cyclists to reach more financial contributors to cancer research. The PMC PaceLine empowers riders - and now donors - to personalize their contributions with messages about why they ride and why they contribute financially to cancer research. The system allows contributors to "join the PMC Paceline" and become virtual cyclists and fundraisers themselves for the cause. (7/10/2009) permalink
Early 2009 Fundraising a Mixed Bag: Blackbaud Study
A Blackbaud study comparing 2008 vs 2009 early online fundraising results for 26 endurance programs as of May 1 revealed mixed results: Fourteen had increased and 12 decreased revenue. Online donors increased dramatically (26.9%) while the average gift dropped 19.6%. (5/21/2009) permalink
Mock Protest March Raises Awareness for Charity Run
Protestors marched through the streets of Vancouver and Toronto in their underwear this week for mock rallies in support of the The Underwear Affair, an annual fundraising walk. The Underwear Affair raises money to tackle cancers that inflict people in areas of the body covered by their underwear: prostate, colorectal, uterine, cervical, bladder and testicular. (5/21/2009) permalink
OKI Data Americas Supports the Nation's Largest Colorectal Cancer Fundraising Event as a Sponsor of the Colon Cancer Challenge in New York City
The employees of OKI Data Americas, a leading printer manufacturer which markets its products under the OKI Printing Solutions brand, announce their support of the Colon Cancer Challenge occurring on Sunday, March 22nd in New York's Central Park. On behalf of the Color Me OKI (www.colormeoki.com) philanthropic program, the one-of-a-kind 1992 "Spirit of America"1 neoclassic Corsair will be on display as singing group, The Chiclettes, perform hits from the 30's and 40's and entertain the crowd. Attendees can have their photo taken with the vintage vehicle which are printed on OKI Printing Solutions' digital color printers and provided to attendees free, in keepsake frames. (5/15/2009) permalink
To Nonprofits Seeking Cash, Facebook App Isn't So Green
It seems foolproof: nonprofits using the power of the Internet to raise money through a clever Facebook application. After all, the Web earned gobs of cash for Barack Obama's presidential campaign. And besides, going online means sending fewer fundraising letters, which makes it appealing to penny-pinchers and environmentalists alike. (4/22/2009) permalink
Downturn Slows Elite Charity Events: Boston Globe
Elite fund-raising events like the Pan-Mass Challenge inspire thousands of athletes and weekend warriors to enlist in a training regime and a fund-raising plan for a good cause. But with the squeezed economy pinching so many pockets, some participants are being scared off by the steep fund-raising requirements and recoiling from warnings that their credit cards will be charged if they cannot meet their pledge commitments. (4/14/2009) permalink
ADA taps Mullen to unify diabetes message
The American Diabetes Association (ADA) hired Mullen as its first AOR to help the nonprofit unify its messaging about the seriousness of diabetes. The three-year account, which includes PR and ads, has a budget of about $1 million each year, according to Larry Hausner, CEO of the ADA. (3/4/2009) permalink
1st Tour du Rouge Slated for May 2009
After being delayed by Hurricane Ike, the upper Gulf Coast Chapters of the American Red Cross in Texas and Louisiana are gearing back up for the American Red Cross Tour du Rouge. This bike tour stretches 512 miles over 6 days from Humble, TX to New Orleans, LA, and winds along the Gulf Coast, hugging the coastline most of the way. The ride is aimed at serious cyclists who will be riding an average of 85 miles a day, and registration is limited to 300. The cyclists will now leave Humble on Sunday, May 3rd, and arrive in New Orleans on Friday, May 8th. The tour was originally scheduled for October, but is now postponed until May. (1/29/2009) permalink
Intrepid fundraisers complete Peace Hospice charity firewalk
Intrepid volunteers overcame temperatures of more than 1,200 degrees last night as they completed a charity fire walk. The annual event, held at the Watermill Hotel, Bourne End, saw 69 people put mind over matter and walk bare foot over a fierce 20 foot track of hot coals. (11/14/2008) permalink
Atayne Collects Trash to Connect with Runners
On Oct. 5, athletic brand Atayne activated its sponsorship at the Maine Marathon in Portland, ME, by… picking up trash. The one-and-a-half-year-old athletic apparel brand sent volunteer brand ambassadors out on the 26-mile course with baby jogging strollers to follow runners and pick up garbage and recyclables left behind. Atayne creates performance apparel made from recyclable materials like plastic bottles and coconut shells. The activation supports the brand’s environmentally conscious mantra: run hard, tread lightly. (11/12/2008) permalink
Pan-Massachusetts Challenge Gives $35 Million to the Jimmy Fund
The Pan-Massachusetts Challenge (PMC) raised a record-breaking $35 million for adult and pediatric cancer research and care at Dana-Farber Cancer Institute through its August cycling event, which is $2 million more than it raised last year. (11/6/2008) permalink
Thousands in Capital Region using sports to support a cause
There are a lot of reasons to be on your feet in the Capital Region these days. Today, 13,000 people are expected to take part in the American Cancer Society's walkathon in Albany's Washington Park. Saturday, the American Heart Association was expected to attract more than 4,000 people to its own walk. (10/19/2008) permalink
Bay Area marathoners run for loved ones who cannot
Robyn Froerer had seen the ghostly blur of faces that materialized at every race, the pictures pinned to runners' chests — the quick lined up with the dead. While training for the Nike Women's Marathon in San Francisco, one of the endurance races in the Bay Area that raises funds to fight deadly diseases, Froerer decided to put the source of her own inspiration to work for her fellow runners. (10/18/2008) permalink
Fila and Samaritan's Feet Partner for 300 Mile Barefoot Walk
US based charity Samaritan's Feet is proud to announce that Fila, the Italian sportswear brand, will be the presenting sponsor of the World Walk, scheduled for October 11th - 25th, 2008. (10/7/2008) permalink
CIGNA Falmouth Road Race exceeds $1.3 million raised for charities
The CIGNA Falmouth Road Race broke its fund-raising record by more than $300,000 at this year’s 36th running, raising $1.31 million for the 61 groups it supports with its “numbers-for-nonprofits” program. (10/2/2008) permalink
Expresso Fitness & ADA Create Virtual Ride-A-Thon
Expresso Fitness will host a two-week virtual ride fundraising campaign from November 2 - 16, 2008 to support the American Diabetes Association. Prevention: Expresso's 2008 Virtual Ride-a-thon will leverage the company's interactive, web-enable cardio-fitness systems at select fitness facilities across the country. (9/30/2008) permalink
Audi Best Buddies Challenges Breaks Records in 2008
This LA Times article describes Audi's sponsorship of Best Buddies International's cycling fundraisers with an emphasis on the many celebrities involved in the LA event. (9/25/2008) permalink
Hershey's Turns Pink to Honor Breast Cancer Awareness Month
For the fourth year, The Hershey Company will turn pink in October to help raise awareness of breast cancer. During Breast Cancer Awareness Month, the iconic Hershey(R)'s Kisses(R) Brand Milk Chocolates, Hershey(R)'s Nuggets Chocolates, Hershey(R)'s Syrup, York(R) Peppermint Patties and Reese's(R) Peanut Butter Cup Miniatures will feature pink packaging to showcase the company's commitment to educating women, supporting research and finding a cure for breast cancer, a disease that will affect over 182,000 women in 2008. In addition, Hershey's is hosting a four-day charity bike ride and virtual online charity ride inviting everyone to get involved and support the Young Survival Coalition (YSC), the premier international non-profit network of breast cancer survivors and supporters dedicated to addressing the concerns and issues unique to young women and breast cancer. (9/17/2008) permalink
Hyundai Hope on Wheels Backs LLS Light The Night
The Hope on Wheels Tour were represented at all 240 of The Leukemia & Lymphoma Society’s 2008 Light The Night Walks nationwide and will hold handprint ceremonies at 30 select events (9/1/2008) permalink
Independence Blue Cross Signs on as Presenting Sponsor of American Diabetes Association's Step Out: Walk to Fight Diabetes in Philadelphia
Independence Blue Cross (IBC) today announced that it is the presenting sponsor of the American Diabetes Association's (ADA's) Step Out: Walk to Fight Diabetes to be held in Philadelphia on Saturday, October 4, 2008. (8/18/2008) permalink
Finish Line Extends Sole Destination
The Finish Line, Inc., one of the nation's leading athletic retailers, has announced that it will extend its partnership with Soles4Souls, the international charity dedicated to providing free footwear to those in need, and will continue the national shoe trade-in program, "Sole Destination," at all 697 Finish Line store locations across the United States. (8/7/2008) permalink
Half Marathons Experience Big Growth: NY Times
Increased popularity among new and veteran runners has made half marathons the fastest growing type of running event, according to Running USA. Athletic event fundraising professionals should consider adding this distance to their endurance training programs. (7/24/2008) permalink
Jockey Sponsors LA Underwear Affair: Event Marketer
To raise awareness for the City of Hope cancer center’s The Underwear Affair 10K Run/ 5K Walk, presenting sponsor Jockey held a promotional event in June 2008. The brand donated underwear to hang on a clothesline spanning three blocks along the Third Street Promenade in L.A. Passersby could take a pair of underwear ornamented with a branded tag informing them about the race. (7/8/2008) permalink
Third Annual Kidney Disease Awareness Walks to Hit 20 Cities
The 3rd annual national “Kidney Awareness Time” Walk-a-thon (KAT Walk) will kick off on June 29th in Virginia Beach. 13,000 walkers are expected to participate this year with a goal of raising money to fight chronic kidney disease (“CKD”) – a silent epidemic that affects 26 million adult Americans. The DaVita KAT Walks Across America™ will pass through 20 cities nationwide, ending on December 7 in Orlando, Florida. Virginia Beach will be the first city on the tour and the walk will kick-off with Mayor Meyera E. Oberndorf and State Senator Yvonne Miller. (6/29/2008) permalink
Kanye West Announced As Grand Finale Performance For The Nike+ Human Race - The World's Largest One Day Running Event
Music takes center stage on the heels of the official registration opening for the Nike+ Human Race, the world’s biggest one-day running event taking place on August 31, 2008. The race brings together the power of sport and music to inspire and connect runners from every corner of the planet. Participants in this unprecedented event will experience an exclusive music performance by some of today’s top artists in each of the 25 designated race cities. (6/18/2008) permalink
26.2 WITH DONNA THE NATIONAL MARATHON TO FIGHT BREAST CANCER ANNOUNCES FUNDRAISING TOTALS TO BENEFIT THE DONNA HICKEN FOUNDATION AND MAYO CLINIC
Representatives from The Donna Hicken Foundation and the Mayo Clinic will receive checks from the registration fees and monies raised from the 26.2 with Donna The National Marathon to Fight Breast Cancer on Tuesday, May 27 at 11 a.m. at the Mayo Clinic campus. (5/22/2008) permalink
Nike+ Human Race: The World’s Largest One Day Running Event
Nike today announced the Nike+ Human Race, the world’s biggest one day running event ever, offering runners across the globe the chance to compete together on August 31, 2008. The 10k event will span multiple continents and cover 25 cities,including LA, New York,London, Madrid, Paris, Istanbul, Melbourne, Shanghai, São Paulo and Vancouver. Following races in each city, participants will be treated to an exclusive music concert featuring one of today’s top artists. (5/1/2008) permalink
Relays Bring in Bucks to Fight Cancer
This Atlanta-Journal Constitution article examines the American Cancer Society's Relay for Life and the field of athletic event fundraising (4/21/2008) permalink
Schwinn Signs First-ever National Bicycle Sponsorship of Team In Training
Schwinn Bicycles, America’s most recognized bicycle brand, is pleased to announce the signing of a partnership with The Leukemia & Lymphoma Society’s Team In Training (TNT), the world’s largest endurance sports training and fundraising program, to become its first-ever national bicycle sponsor. (4/1/2008) permalink
Fuel Belt Named Official Product Partner of Team In Training
Barrington, RI – March 21, 2008 - Fuel Belt, Inc. and The Leukemia & Lymphoma Society (LLS) have announced a multi year strategic partnership through LLS’s Team In Training, the world’s largest endurance sports training and fundraising program Fuel Belt, the leader in hydration belts and running accessories, is now an Official Product Partner of Team In Training (TNT). Fuel Belt will design a unique collection of products that will be made available to more than 2,500 retailers across the country. Ten percent of all sales from this collection will be donated directly to The Leukemia & Lymphoma Society (LLS). (3/21/2008) permalink
LLS and Nation's Triathlon Announce Partnership
WHITE PLAINS, NY - The Leukemia & Lymphoma Society (LLS) and the Nation's Triathlon® today announced a new partnership that will leverage the surging number of triathletes and popularity of the sport to help raise money for blood cancer research. Utilizing LLS's world-famous Team In Training® (TNT) endurance sports training program - which has raised $850 million for cancer research and trained 360,000 people since its inception in 1988 - the newly branded Nation's Triathlon To Benefit The Leukemia & Lymphoma Society is the first triathlon in the nation dedicated to raising money to help cure blood cancers. (2/19/2008) permalink
First Step Up to Fight Diabetes Raises $600,000
Combining a 10-mile walk with climbing 1,000 stairs, the American Diabetes Association held its first Step Up to Fight Diabetes event in Philadelphia in October 2007 and raised $600,000 (2/6/2008) permalink
March of Dimes Renames Its Biggest Fundraiser: NY Times
The March of Dimes, one of the nation’s oldest nonprofit groups, is changing the name of Walk America, its biggest fund-raising event, to March for Babies as part of an effort to increase public awareness of its mission. (2/6/2008) permalink
Crohn's & Colitis Foundation'sTeam Challenge
Team Challenge is the Crohn’s & Colitis Foundation’s endurance training program. On December 6, 2009 over 900 runners and walkers participated in the Las Vegas 1/2 Marathon raising $3.5 million dollars. In 2010 the program will have events in Las Vegas, Boston and Napa. (2/6/2008) permalink
Runners at the 2008 Disney World Marathon Raise over 400K!
Magic is a word rarely used these days, and when it is, it’s hard not to be skeptical about what is being referred to as magic. But the 2008 Walt Disney World marathon and our Run For Our Sons team cannot be described any other way…Runners and spirit runners from all over the continent have raised over $400,000 and that number keeps growing! (2/4/2008) permalink
2007 Avon Walk for Breast Cancer Series Raise $47 million
Building on the momentum of its 2007 walks, the Avon Foundation announced that it will add a 9th market -- Houston -- to its 2008 schedule. (1/20/2008) permalink
Pink Beard Barry Walks 1,680 Miles to Fight Breast Cancer
Barry Blauer has raised $70,000 for Susan G. Komen for the Cure by walking in 30 Breast Cancer since 2002. He's an example of a highly valualbe megaparticipant. (1/9/2008) permalink
Barron Named Director of AIDS/LifeCycle
San Francisco, December 5, 2007 -- The San Francisco AIDS Foundation and the L. A. Gay and Lesbian Center announce the hiring of Michael Barron as the new Director of AIDS/LifeCycle. Barron, who previously directed Florida's Red Ribbon Ride and volunteered both as Road Manager and Assistant Logistics Coordinator for AIDS/LifeCycle, will begin his new role December 17th. Most recently Barron served as Chief Development Officer for the Boys and Girls Clubs of Fort Lauderdale. (1/8/2008) permalink
Pan-Massachusetts Challenge Gives $33 Million to the Jimmy Fund
BOSTON (Thursday, Nov. 8, 2007, 8 p.m.) — The Pan-Massachusetts Challenge (PMC) raised a record-breaking $33 million for cancer research and care at Dana-Farber Cancer Institute though its August cycling event – $7 million more than the organization raised last year. The total sum, which the organization announced tonight, is more than twice the amount ever raised for charity by any other athletic fundraising event. It is the single largest contribution made to the Jimmy Fund. (11/8/2007) permalink
Pan-Mass Challenge Participants Tell their Stories on Panraven
Cyclists, friends and family use multimedia storytelling service to capture and share the "ride of their lives" online and in print (8/14/2007) permalink
Racing Blindfolded at Vision 5K
To understand someone else’s perspective, the classic advice is to “put yourself in their shoes.” Medfield resident George Maley will take that advice literally when he puts himself in the running shoes of a blind athlete at the Vision 5K’s Blindfold Challenge June 2. Now in its seventh year, the Vision 5K is a run and walk at Boston’s Roberto Clemente Field to benefit five Boston-based organizations: the Carroll Center for the Blind, the Greater Boston Guild for the Blind, Perkins School for the Blind, the National Braille Press and MAB Community Services. Visually impaired runners navigate the Fenway neighborhood course with the help of a guide on a two-foot tether. As a show of solidarity, Maley and dozens of other sighted runners will do the same by tying a blindfold around their eyes and a string to a partner. (5/31/2007) permalink
Cystic Fibrosis Foundation Reports Record Success of Great Strides 2007
In 2007 GREAT STRIDES will raise more than $34 million—a 10 percent increase from 2006. Much of the growth can be attributed to a phenomenal year in online fund-raising, which made it easy for walkers to raise money before GREAT STRIDES and quickly reach busy friends and colleagues through e-mail. In fact, the Foundation received an all-time high in online contributions on May 18 and received more than $2 million so far in May alone—proving the tremendous impact of online fund-raising in helping the Foundation achieve its mission. (5/18/2007) permalink
Charity Navigator Special Events Study
In May 2007 Charity Navigator issued a study on the fundraising efficiency of special events -- everything from galas to endurance runs. Although it found that overall special events were fairly inefficient, it notes that some of the biggest players involved in athletic event fundraising produced some very efficient events. (5/3/2007) permalink
Reebok Renews Sponsorship of The Avon Walks for Breast Cancer
(4/26/2007) permalink
Reebok Sponsors 2007 Avon Walks
The Avon Foundation is proud to announce that Reebok will be the official footwear and apparel sponsor of the 2007 Avon Walk for Breast Cancer Series for the second consecutive year. The Avon Walk is a series of weekend-long walking events that take place from May through October in eight cities across the country, attracting tens of thousands of participants who generate funds and awareness to help find a cure for breast cancer. (4/25/2007) permalink
Novartis Signs on as Great Strides Partner
Expanding its commitment to the Cystic Fibrosis Foundation, Novartis Pharmaceuticals, an innovative healthcare products company, recently signed on as a National Corporate Partner for GREAT STRIDES 2007. (4/19/2007) permalink
Running Coast to Coast for Charity
A Washington Post article on examples of people and teams who've traversed the country to raise funds for charity (7/23/2006) permalink
2008 Komen Denver Race for the Cure
Denver reclaimed the title of largest Race for the Cure event in 2008 with an estimated 62,000 participants and $2.5 million in fundraising. () permalink
Embassy Suites Hotels® Empowers Guests to Aid in the Fight Against Cancer
Hotel Brand Announces Alliance with LIVESTRONG™ Lance Armstrong Foundation MEMPHIS, Tenn.--(BUSINESS WIRE)--Today, Embassy Suites Hotels announces its relationship with the Lance Armstrong Foundation (LAF) to help address the needs of more than 10 million cancer survivors living in the United States. In an effort to increase cancer awareness and action, Embassy Suites Hotels is mobilizing hotel team members and guests across the brand’s 185 hotels to help support the fight against cancer by raising awareness and providing monetary support. () permalink
NonProfit Times Article on
Online Fundraising Strategies
The NonProfit Times explores the opportunities and challenges presented by online fundraising systems. () permalink
Parkinson's Unity Walk Official 2006 Post-Walk Press Release
New York, April 29, 2006 - The press release describing highlights from the day's event, reactions from the crowed and speeches from influential individuals including Michael J. Fox. () permalink
2008 Avon Walk for Breast Cancer Breaks Record
More than 4,500 participants raised a record-breaking $11.5 million plus in the 2008 Avon Walk for Breast Cancer New York, the biggest Avon Walk in history. () permalink
Charity Fund-Raising Through Running Sees Marked Increase
Road runners and walkers raised $656 million for charity in 2005, USA Track & Field (USATF) announced Tuesday. This represents one of the most significant sources of revenue growth for organizations in the past several years. The figure marks a 14 percent increase over 2005 and is the biggest single-year increase since USATF began its annual charity survey in 2002. () permalink
Arthritis Foundation Selects Merkle
Merkle, a leading information-based database marketing agency, announced that it has won new business with The Arthritis Foundation, the national nonprofit voluntary health agency based in Atlanta, Georgia. With the contract, Merkle is managing and executing a direct marketing pilot program across several states designed to boost participation in The Arthritis Foundation’s 2005 Arthritis Walk(SM), a series of events held throughout the U.S. to increase funding and awareness of arthritis. () permalink
Newcomers to Running Generate More Than Half a Billion Dollars Each Year
When Natasha Alam was diagnosed with Hodgkin's lymphoma last March, she wanted something more to look forward to than the end of chemotherapy. So the 28-year-old New Yorker decided to run a half-marathon in San Francisco. () permalink
2000 Washington Post on Events and Medical Risks
During the Avon walk for breast cancer in May, more than 100 participants were treated by the event's medical staff and another 50 were hospitalized during the three-day trek after a heat wave caught many people unprepared. Last month, a 51-year-old man riding in a Boston AIDS bike event had a heart attack, swerved into the path of a motorcycle and was killed. () permalink
Bikeathlons and Other Athletic Events Are A Runaway Success for Fund-Raisers:Businessweek
Bikeathons and other athletic events have been runaway success for fund-raisers in recent years. Twenty years ago, a surgeon in Tacoma, Wash., came up with the quixotic idea of running around a track for 24 hours to raise money for the fight against cancer. After collecting $27,000 in pledges, he realized he could multiply donations by forming teams to run a relay. From that humble start, the American Cancer Society's Relay For Life has mushroomed. () permalink
CNN.com Article on Active.com
() permalink
2007 AIDS/LifeCycle Raises $11 million
LOS ANGELES, June 9, 2007 -- More than 2,300 riders and nearly 500 volunteer participants in AIDS/LifeCycle rolled into West Los Angeles Saturday and boisterously celebrated having raised more than $11 million for HIV services and prevention on their 545-mile ride from San Francisco to Los Angeles. () permalink

CMF Powered by Blackbaud: Kintera Division