The Penn State Dance Marathon, (THON), raised over $13 million to support pediatric cancer and the Four Diamonds Fund at Penn State Hershey Medical Center – a record for the 42-year-old organization. THON, the largest student-run philanthropy in the world, is an annual fundraising and awareness campaign for the fight against pediatric cancer. Click here to […]

The Boot Campaign & Rock ‘n’ Roll Marathon Series Announce Partnership

The Boot Campaign and the Rock ‘n’ Roll Marathon Series announced a new partnership to show appreciation for troops and raise funds for military programs at the 2014 P.F. Chang’s Rock ‘n’ Roll Arizona Marathon & ½ Marathon.  A grassroots initiative which started in 2009, the Boot Campaign will become the benefiting charity of the […]

Dempsey’s challenge: Making time to stay fit

In the first year, the fundraiser brought in $1.1 million to support the Patrick Dempsey Center for Cancer Hope and Healing at Central Maine Medical Center. Published in the Portland Press Herald on December 18, 2013

Pledge requirements soar as runners vie for Boston Marathon bibs

After bombs ripped apart the Boston Marathon in April, thousands and thousands of people had the same idea: Next year, I’m running it for charity. However, so many aspiring runners have applied to the 2014 race’s 138 official charities that winning a bib may be harder than running the race. The heightened interest has prompted many charities […]

The Women’s Running Series Announced Official Charity Partner of the 2014 Series

The Women’s Running Series announced that the Edith Sanford Breast Cancer Foundation will be the official charity partner of the 2014 series  The Women’s Running Series encompasses four half marathon and 5K events uniquely catered to women, combining a fun destination with scenic courses for the ultimate girls’ weekend getaway. The events are open to […]

Alpes d’Huzes Raises Over $32 Million Euros in 2012 (translated from Dutch press release)

(October 7, 2012) AMSTERDAM — Alpe d’HuZes in 2012 raised over 32 million euros according to an announcement by chairman Johan van der Waal this afternoon during the busy final meeting at the Heineken Music Hall in Amsterdam. “It’s an absurd amount. Especially in these times. But cancer takes no notice of crises. Luckily we […]

Reese Witherspoon Recognizes Breast Cancer Awareness Month in New York

Honorary Chairperson Reese Witherspoon recognized Breast Cancer Awareness Month at the Avon Walk for Breast Cancer – where she presented more than $9.1 million in grants to New York-area breast cancer program. Published on CSRWire on October 17, 2011

Ten Tips for Securing More Sponsorship by Maureen Carlson, EVP, Good Scout Group

This week at the Run Walk Ride Council’s annual conference, I had the honor of presenting a pre-session on garnering more sponsorship with Flo Bryan of the American Cancer Society and Bonnie Gordon of Walgreens. Titled “Improve Your Thon’s Sponsorship Performance” the session turned out to be very interactive pulling wisdom from all those in […]

Saucony app taking run at weighty issue

Saucony is urging runners to make strides to combat childhood obesity. The Lexington-based running brand’s Run for Good Foundation will roll out a free GPS-enabled iPhone app that allows runners to earn donations for each mile that they run, with the proceeds benefiting youth running programs. The 6-year-old foundation — which recently awarded grants to […]

Former Turkey Trot sponsor who never turned over money found in Hawaii

The owner of a closed Holden fitness center who reportedly raised between $9,000 and $14,000 for a local charity but never turned it over to the organization has been located in Hawaii. Paul F. Latino II helped raise thousands of dollars for the Wachusett Food Pantry over the years through the annual 5K Turkey Trot […]