3-Day March Aims to Raise $1-Million for Nonprofit-Power Movement

Dan Pallotta, the former charity-events organizer who has been working to ignite a sort of nonprofit-power movement, announced that he has helped organize a three-day march next June to raise $1-million for an organization that hopes to change the public perception of nonprofits. Mr. Pallotta wants to challenge criticism of the money nonprofits spend on […]

Charities Seek Their Own Ice Bucket

The Success of the ALS Challenge Has Other Nonprofits Hoping to Capture the Viral Wave The runaway success of the ice-bucket challenge—garnering as many as 1,887 tweets a minute Monday—has other health charities hoping to capture some of the boost in awareness and fundraising that ALS has received during the past few weeks.   Fundraising […]

Insider Insights: Cycle for Survival

Original Broadcast Date: Wednesday, August 13, 2014 at 1:30 pm EDT   We’re proud to present a behind-the-scenes look at one of America’s fastest growing peer-to-peer fundraising programs, Memorial Sloan-Kettering Cancer Center’s Cycle for Survival. Started as a grassroots team indoor cycling event by a cancer patient in 2007, Cycle for Survival engaged nearly 17,000 riders […]

The Remington Great Americans Shoot To Raise $1MM For Special Forces Charitable Trust

The Remington Great Americans Shoot (RGAS) announces its inaugural kick-off event September 20, 2014 at the Cypress Valley Shooting Preserve just north of Austin. This national shoot, sponsored by Remington Arms and The Special Forces Charitable Trust (SFCT), will bring together competitors from all over the country to honor and bring attention to the needs […]

Webinar Recording – Insider Insights: Cycle for Survival

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Wendy Folk Vizek – Director, Walk to End Alzheimer’s

Wendy Folk Vizek

 Featured August 2014             Name: Wendy Folk Title: Director, Walk to End Alzheimer’s Location: Orlando Number of years as a fundraiser: 17 Number of years at current organization: 1.5 What inspired you to do this work? Or, what keeps you motivated to do this work? My dad taught me at […]

The YMCA of Austin Case Study: Pairing Peer-to-Peer and Crowdfunding to Optimize Participation and Results

YMCA Austin

Date: Wednesday, September 17, 2014 at 2:00 pm EDT     Online campaigns are recruiting many new donors and supporters who in turn can spread your mission across more communities and continents. But with the advent of “crowdfunding,” nonprofits are losing control of the fundraising message. This is because commercial side platforms now allow people to raise […]

A Viral Sensation: The “Ice Bucket Challenge”

Have you been wondering why everyone on Facebook, Twitter and Instagram is pouring ice cold water on their heads? A rash of broken air conditioning coupled with a heat wave? Nope. It’s just part of ALS Association Massachusetts Chapter’s “Ice Bucket Challenge.” The challenge involves people getting doused with buckets of ice water on video, […]

How to eliminate the zero dollar fundraiser

What’s shocking to most nonprofits in the peer-to-peer fundraising space is how many event participants they have registered who don’t raise a penny. These are usually people who signed up (probably because someone asked them to) but didn’t get around to fundraising until they felt it was too late. Maybe they walked in your event, […]

Crowdfunding sites tap into birthday fundraising campaigns

The basic strategy behind birthday fundraising is for individuals to ask for donations to a nonprofit in lieu of birthday gifts — essentially ‘giving up’ their birthday for a cause. Crowdfunding platforms like Crowdrise and Razoo have tapped into the trend by providing customizable do-it-yourself birthday fundraising landing pages and tools for social media outreach […]