issues of the
"Run Walk Ride
Success"
newsletter
Run Walk Ride Fundraising Audiocourses
10 Steps to Greening Your Event |
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Bruce Rayner, Chief Green Officer, Athletes for a Fit Planet, LLC Environmental sustainability is an increasingly important issue for athletic event planners as municipalities, sponsors and participants alike demand ‘greener’ events. |
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Reaching For the Stars-- Working With Celebrities For Cause-Related Marketing Campaigns & Special Events |
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Rita Tateel, president of the Celebrity Source Engaging the right celebrity can shower attention on your program and multiply its impact, but involving the wrong stars can waste money and staff time and yield the wrong kind of publicity. Listen in as Celebrity Source President Rita Tateel shares valuable advice on the proper integration of famous folks into your cause marketing campaign or fundraising program. |
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The ABCs of Social Media |
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Donna Wilkins of Charity Dynamics If you are unfamiliar with Facebook and Twitter, Donna Wilkins of Charity Dynamics developed a one-hour introductory class and printed guide that will help bring you up to speed. Please note: This is NOT a session on leveraging social media for thon fundraising. It is an introduction to fundamental social media vocabulary, concepts and tools. |
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Leveraging Independent Events to Raise More Money |
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Blackbaud's Mark Davis and Canadian Cancer Society's Sarah Hall Though they used to reject them as "not invented here", many nonprofits now embrace walks, runs and other events developed by dedicated supporters. |
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Doing More With Less |
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Jeff Shuck, president and CEO of Event 360 With today’s difficult financial climate, nonprofits are being asked to do more with less when it comes to athletic fundraising events. You are answering to your Board of Directors, executing events, determining the strategy for the future and looking for new revenue streams, all while dealing with constraints on your budget and resources. |
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Communication from Registration to Beyond the Finish Line |
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Jonathan Drennan Learn email communication strategies to increase your event’s number of returning participants, recruit new participants, and ensure that those who sign up stay engaged with their online fundraising tools and come back next year. |
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Developing a PR Strategy to Keep Your Event Top of Mind |
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Jennifer Cawley With so many endurance walks and runs available for the public to choose from today, it is important to keep your event top of mind and relevant with consumers. Through its strategic relationships and media relations approach, the Breast Cancer 3-Day has done just that, and the event is enjoying a record-breaking year for registrations. Learn how specific PR and media relations strategies have contributed to making this three-day, 60-mile event for breast cancer a success even during turbulent economic times. |
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Legal Aspects of Athletic Event Fundraising |
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Erika Moore Hollis, Attorney You don’t have to be a lawyer to manage an athletic fundraising event, but legal knowledge can help you avoid major problems. Valuable advice is given from attorney Erika Moore Hollis on responsible event and risk management, including waivers, sponsorship contracts, and insurance. |
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Should You Develop a Stairclimbing Event? |
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David Hessekiel There are skyscrapers in major cities across America, but only a handful of stairclimbing fundraisers. Is this an opportunity your organization should jump on? |
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Dan Pallotta, author of UnCharitable |
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Dan Pallotta Pallotta Team Works invented long-form AIDS and breast cancer events that attracted 182,000 participants and netted hundreds of millions for charity between 1994 and 2002. The company's work was so groundbreaking that it was the subject of a Harvard Business School case study, but Pallotta Team Works had to shut down in 2002 because of a dispute with the Avon Products Foundation, its main client. |
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Big City Mountainers & Founder, Summit for Someone Benefit Climb Series |
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Mark Godley Big City Mountaineers provides challenged urban teens with mentoring through wilderness expeditions. Closely aligned with the outdoor industry, the group took a unique route to create its signature Summit for Someone program. Participants, who must commit to raise a substantial minimum donation, choose between dozens of professionally guided climbs and receive thousands of dollars worth of climbing gear donated by Backpacker Magazine and other sponsors. |
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