issues of the
"Run Walk Ride
Success"
newsletter
Run Walk Ride Fundraising Audiocourses
Doing More With Less |
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Jeff Shuck, president and CEO of Event 360 With today’s difficult financial climate, nonprofits are being asked to do more with less when it comes to athletic fundraising events. You are answering to your Board of Directors, executing events, determining the strategy for the future and looking for new revenue streams, all while dealing with constraints on your budget and resources. |
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The A to Z of Thon Fundraising Event Sponsorship |
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Maureen Carlson, EVP, Good Scout Group Make funders run to support your event.
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Tapping the Power of Relationships and Incentives to Drive Fundraising |
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Katrina VanHuss of Turnkey Promotions Many fundraisers are motivated by mission, but new research shows that their performance can be dramatically impacted by leveraging three distinct factors: |
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A Roadmap for Using Social Media |
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Jeff Risley, Vice President, Social Media at Barkley Could you use a road map to integrating social media into your thon fundraising marketing mix?
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Creating a Winning Local Sponsorship Plan |
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Maureen Carlson, President, Caliber, LLC It's shocking how many local runs, walks and rides have the logos of numerous local sponsors on their event signage, but receive very little from them. Is your independent or chapter thon fundraising program maximizing its cash and in-kind sponsorship opportunities? |
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10 Steps to Greening Your Event |
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Bruce Rayner, Chief Green Officer, Athletes for a Fit Planet, LLC Environmental sustainability is an increasingly important issue for athletic event planners as municipalities, sponsors and participants alike demand ‘greener’ events. |
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Reaching For the Stars-- Working With Celebrities For Cause-Related Marketing Campaigns & Special Events |
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Rita Tateel, president of the Celebrity Source Engaging the right celebrity can shower attention on your program and multiply its impact, but involving the wrong stars can waste money and staff time and yield the wrong kind of publicity. Listen in as Celebrity Source President Rita Tateel shares valuable advice on the proper integration of famous folks into your cause marketing campaign or fundraising program. |
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The ABCs of Social Media |
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Donna Wilkins of Charity Dynamics If you are unfamiliar with Facebook and Twitter, Donna Wilkins of Charity Dynamics developed a one-hour introductory class and printed guide that will help bring you up to speed. Please note: This is NOT a session on leveraging social media for thon fundraising. It is an introduction to fundamental social media vocabulary, concepts and tools. |
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Leveraging Independent Events to Raise More Money |
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Blackbaud's Mark Davis and Canadian Cancer Society's Sarah Hall Though they used to reject them as "not invented here", many nonprofits now embrace walks, runs and other events developed by dedicated supporters. |
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Banding Together for a Cause |
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author, Rachel Armbruster The former director of development at the Lance Armstrong Foundation, Rachel Armbruster played a key role in the creation of the LIVESTRONG wrist brand campaign, a program that transformed that organization. As author of "Banding Together for a Cause," Rachel will share insights gained from that experience that can help other nonprofits enhance their overall performance and event programs. |
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Marathon Fundraising Success |
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Debra Askanase and Andrew Urban of First Giving What differentiates top marathon program fundraisers from underachievers? To get to the bottom of this question, First Giving analyzed the performance of 907 Boston Marathon runners who collectively raised more than $2 million for nonprofit organizations in 2010.
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How to Retain More of Your Endurance Fundraising Program Participants |
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Mike Dilbeck, National Director, Team To End AIDS The good news about endurance fundraising: Every year more people sign up to raise large amounts of money. The bad news: Many programs see a third or more drop out before race day. |
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Driving Change from Headquarters to the Field |
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Jodie Kolkowski & Julie Taylor of American Heart Association It's a sad reality that many worthy thon fundraising innovations developed at headquarters are half-heartedly adopted by staff and volunteers working in the field. |
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Mining for Gold: Identifying and Sharing Innovation and Success across an Organization |
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Amy Boulas of the National MS Society It’s no secret that for national organizations, many of the best ideas and most successful strategies come from the local level. The staff and volunteers in the field are closest to participants and donors giving them the best perspective on ways to engage, motivate, cultivate and reward these VIPs. Would you like to learn more about how to identify and scale success? Then make sure you listen to this presentation led by Amy Boulas, National Director, Walk MS with the National MS Society |
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Communication from Registration to Beyond the Finish Line |
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Jonathan Drennan Learn email communication strategies to increase your event’s number of returning participants, recruit new participants, and ensure that those who sign up stay engaged with their online fundraising tools and come back next year. |
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Developing a PR Strategy to Keep Your Event Top of Mind |
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Jennifer Cawley With so many endurance walks and runs available for the public to choose from today, it is important to keep your event top of mind and relevant with consumers. Through its strategic relationships and media relations approach, the Breast Cancer 3-Day has done just that, and the event is enjoying a record-breaking year for registrations. Learn how specific PR and media relations strategies have contributed to making this three-day, 60-mile event for breast cancer a success even during turbulent economic times. |
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Legal Aspects of Athletic Event Fundraising |
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Erika Moore Hollis, Attorney You don’t have to be a lawyer to manage an athletic fundraising event, but legal knowledge can help you avoid major problems. Valuable advice is given from attorney Erika Moore Hollis on responsible event and risk management, including waivers, sponsorship contracts, and insurance. |
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Should You Develop a Stairclimbing Event? |
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David Hessekiel There are skyscrapers in major cities across America, but only a handful of stairclimbing fundraisers. Is this an opportunity your organization should jump on? |
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Big City Mountainers & Founder, Summit for Someone Benefit Climb Series |
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Mark Godley Big City Mountaineers provides challenged urban teens with mentoring through wilderness expeditions. Closely aligned with the outdoor industry, the group took a unique route to create its signature Summit for Someone program. Participants, who must commit to raise a substantial minimum donation, choose between dozens of professionally guided climbs and receive thousands of dollars worth of climbing gear donated by Backpacker Magazine and other sponsors. |
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Dan Pallotta, author of UnCharitable |
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Dan Pallotta Pallotta Team Works invented long-form AIDS and breast cancer events that attracted 182,000 participants and netted hundreds of millions for charity between 1994 and 2002. The company's work was so groundbreaking that it was the subject of a Harvard Business School case study, but Pallotta Team Works had to shut down in 2002 because of a dispute with the Avon Products Foundation, its main client. |
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