Best Practices

To help athletic event fundraising organizers avoid “reinventing the wheel”, we'll be turning to authors and organizations to share insights into best practices.

Best Practices Articles

  • Cashing in on race day  If you're a runner, you know the local organized opportunities to hit the road with those who share your passion are almost limitless. The sport has developed from a handful of enthusiasts in the late 1960s to what is estimated to be nearly 8 million runners a year participating in organized runs. The road race circuit also is paying off for corporate sponsors, track clubs and businesses that specialize in event marketing.  permalink
  • Extreme Fundraisers Take Charity to the Limit  Forget extreme sports. If you want people to really applaud while you take your favorite leisure pursuit to the limit, try extreme fund-raising. Just a decade ago, the riskiest thing people would do to raise money for charity might have involved pulling hot cookies from an oven. These days compassion fatigue has forced fund-raisers to drive themselves to increasingly outlandish deeds -- climbing the world's highest mountains, motorcycling at breakneck speed across continents, or jumping out of airplanes. permalink
  • Windy City Meltdown: Reflections on the 2007 Chicago Marathon  Running industry expert Don Allison reflects on the challenges faced by "mega" events when they are hit by extreme conditions such as the heat at the 2007 Chicago Marathon. permalink

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