Hershey's Turns Pink to Honor Breast Cancer Awareness Month

For the fourth year, The Hershey Company will turn pink in October to help raise awareness of breast cancer. During Breast Cancer Awareness Month, the iconic Hershey(R)'s Kisses(R) Brand Milk Chocolates, Hershey(R)'s Nuggets Chocolates, Hershey(R)'s Syrup, York(R) Peppermint Patties and Reese's(R) Peanut Butter Cup Miniatures will feature pink packaging to showcase the company's commitment to educating women, supporting research and finding a cure for breast cancer, a disease that will affect over 182,000 women in 2008. In addition, Hershey's is hosting a four-day charity bike ride and virtual online charity ride inviting everyone to get involved and support the Young Survival Coalition (YSC), the premier international non-profit network of breast cancer survivors and supporters dedicated to addressing the concerns and issues unique to young women and breast cancer.