Pan-Mass Challenge Participants Tell their Stories on Panraven

Cyclists, friends and family use multimedia storytelling service to capture and share the "ride of their lives" online and in print (CSRwire) NEEDHAM, MA - August 14, 2007 - Last weekend, more than 5,000 cyclists from 35 states and eight countries rode across the Commonwealth in the 28th annual Pan-Massachusetts Challenge ('PMC'), with the aim of raising $27 million for cancer research and treatment. While all who rode and cheered toward a common goal - to push the organization's 28-year Jimmy Fund contribution to the $200 million mark - the personal significance of the PMC is unique to the individual. In prior years, the easiest way for riders to communicate to friends, family and donors all at once was through their individual "profile pages" on the PMC website, which include a personal bio and photos. What riders were missing was a more holistic, visually rich and interactive way to express the motivation and emotions, the preparation and the experience of the ride - both for themselves and to others.