The A to Z of Thon Fundraising Event Sponsorship
A Three Part Training Series

Date: January 17, 24 and 31 from 1:30pm to 2:30pm EST

Make funders run to support your event.

Does your organization produce a run, walk, ride, or similar event or series? Are you finding it challenging to attract more sponsorship dollars? Then join us in the three-part tutorial The A to Z of Thon Fundraising Event Sponsorship for the tools and insights you need to reach the next level.

In Session One, we’ll cover how to assess your event and its potential opportunity, create a valuation metric to define sponsorship levels, and build the effective materials you need to start your outreach. Session Two will focus on identifying the best sponsor leads in the right categories for your particular event, and getting you into the room with them, ready to present an integrated, customized ask. Session Three will delve deeper into understanding what companies are looking for, the process of getting to yes, proving your value through measurement and stewardship tactics, and making sponsors feel like your win is their win, too.

This comprehensive tutorial will ignite your team and empower them to secure your share of the sponsorship pie – so put on your running shoes and let’s get going! Each participant receives access to three live teleconference sessions, course materials you'll want to keep for future reference, three months of access to session recordings (in case you can't make the live event) and a half-hour telephone consultation with Maureen Carlson to discuss your particular challenges and how to move ahead.

Registration Fee: $295 per person or $795 for up to six people from one organization (group license includes a single telephone consultation). RWRFC members save 10%.


Maureen Carlson Executive Vice President, Good Scout

Maureen Carlson has extensive experience and a successful track record in corporate alignment and cause marketing strategy, corporate sponsorship and consumer marketing. As an individual she remains a sought after strategist and speaker used behind the scenes by blue chip cause marketing and advertising agencies to create methods and tactics that ignite client campaigns.

In 2000, after several years in the for-profit marketing sector, Maureen joined City of Hope and founded their cause-related marketing department. In her tenure at City of Hope, Maureen’s team created several high-profile corporate cause marketing campaigns with corporations such as Staples, Dreyer’s, PaperMate, Kellogg’s, McDonald’s and Universal Music Group. Even earning a Silver Halo Award for the campaign she helped create with 3M’s Super Sticky Notes brand. Fundamental to the process at City of Hope was the creation of guidelines and infrastructure to lay the ground work for long term success within the corporate alliance arena. The result: millions of dollars of diversified fundraising revenue and extensive national and international brand exposure for the organization.

In 2007, Maureen launched a sales and marketing consulting business, Caliber, LLC, focusing on creating effective, integrated cause marketing and corporate alliances within the healthcare and hospital sector. Caliber has quickly become a leader in the cause marketing industry for its prowess in creating integrated infrastructure, innovative strategies, actionable campaigns tactics, and methods for success in prospecting and sponsorship. Clients include Cedar-Sinai Medical Center, Massachusetts General Hospital, the Cancer Research Alliance,, Global Classrooms for Peace, Breast Cancer Network of Strength, Starlight Children’s Foundation, Together For Kids, CausePlay, LLC and many more.

In 2011 Maureen joined Good Scout as its Executive Vice President of Strategy and Development. Good Scout is a social good consultancy led by Phil McCarty that helps brands take smart, impactful and sustainable leaps in how they do a greater good. Clients include The Alliance for a Healthier Generation, MD Anderson Cancer Center, EB Brands, Jewelers for Children, and many more.

Prior to her work at City of Hope, Maureen honed her skills working with Saban Entertainment/Fox Family Worldwide, Mahogonny Pictures, American Honda and several boutique marketing and promotional agencies.

Click here to register today | Mail-in Form

Note: Accessing the teleconference requires a regular long distance call. Registrants are responsible for long distance charges.

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