Developing a PR Strategy to Keep Your Event Top of Mind

Speaker Profile: Jennifer Cawley, Account Director, Barkley

Jennifer Cawley’s experience in public relations and cause branding ranges from concept development to campaign implementation. Her expertise was built by managing work for corporate and not-for-profit clients alike, including brands like the Breast Cancer 3-Day, Lee Jeans and Lee National Denim Day®,, March of Dimes, Komen for the Cure, Sprint Yellow Pages, Payless ShoeSource®, and Hill’s Pet Nutrition.

Jennifer has extensive knowledge of consumer PR with experience in brand strategy, national campaign development and management, strategic planning, media relations, special events, celebrity spokesperson procurement, product launches and media training. Jennifer has placed feature, health, fashion and cause stories on national television including CNN, The Today Show, Ellen, Conan O’Brien, E! Entertainment and Access Hollywood, and in print publications like USA Today, People Magazine, Glamour, Marie Claire, In Style, and most major dailies. Under Jennifer’s leadership, her teams have received national recognition including PRWeek’s Cause Related PR Campaign of the Year Award, Cause Marketing Forum Halo Award and The Holmes Report Sabre Award.

Jennifer has a passion for cause and believes that when brands stand for something greater than their bottom line, people stand with them.

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