Greg SrodaGreg Sroda is director of AIDS/LifeCycle, the seven-day, 545-mile bike ride from San Francisco to Los Angeles. The event is the largest annual AIDS fundraiser in the world, bringing in millions of dollars annually to support the HIV-related services of the L.A. Gay & Lesbian Center and San Francisco AIDS Foundation.
Sroda oversees all fundraising, logistical, and marketing aspects of AIDS/LifeCycle. He has13 years of direct experience with event and its predecessor, the California AIDS Ride. He’s participated as a cyclist, volunteer “roadie,” and rest stop captain. Sroda brings a deep passion for AIDS/LifeCycle and the amazing community that makes it a success every year.
Prior to becoming director of AIDS/LifeCycle in 2011, Sroda spent 17 years in the private sector at companies like Gap, Crate & Barrel, and Accenture, where he had a strong track record of boosting sales and revenue while reducing operational expenses.
In addition to his experience with AIDS/LifeCycle, Sroda has participated in AIDS Walk San Francisco, Boston/New York AIDS Ride, and Avon Breast Cancer 3-Day Walk. He has a history of volunteerism with San Francisco non-profit organizations including Project Inform, PAWS, San Francisco Food Bank, and National AIDS Memorial Grove.