Jackie Herskovitz RussellPresident, Teak Media
Jackie Herskovitz Russell founded Teak Media Communications in 1997 in order to generate positive media attention for nonprofit organizations and responsible companies. As a former reporter for daily newspapers, she understood the power of the media and wanted to leverage it to help charities and businesses grow, raise money, and continue their good work. Setting the pace for this progressive public relations firm, Herskovitz Russell accepts the promotional responsibilities of companies and organizations whose ethics and values are aligned with the Teak mission.
Over the past 16 years, Teak has promoted many athletic fundraising events including the Dana-Farber Marathon Challenge, Jimmy Fund Golf, the Boston Marathon Jimmy Fund Walk and the most successful athletic fundraising event in the nation, the Pan-Massachusetts Challenge. In addition to its work with “a-thons,” Teak is best known for promoting some of Boston’s largest charitable organizations including the New England Aquarium, the YMCAs of Greater Boston, and the Samaritans, as well as the philanthropic work of corporations including PricewaterhouseCoopers (PwC).
The common thread that runs through all of Teak’s work is its ability to find and promote the stories that lie at the intersection of business and humanity. Herskovitz Russell holds a BA from Skidmore College, and an MA from Boston University. She is an admitted media hound, and considers her work to be a privilege and an honor.